As the leader of Microsoft’s Digital & Application Innovation business in 10 Western European countries, Maxim focuses on AI-driven application modernization and developer productivity. His work spans sales enablement, Azure go-to-market strategies, program orchestration, and product advocacy, all contributing to the business’s strong growth and profitability.

Beyond his corporate role, Maxim is a recognized leader in the developer community. He has organized major technical conferences, including ngVikings, Mobile Era, and PWA Summit, and frequently delivers keynote and technical talks. Believing in the “Protégé Effect”—that the best way to learn is to teach—he actively shares knowledge through speaking engagements (200+ events across 26 countries), blogging (225,000+ post views), and mentoring experts in technical publishing.

Maxim is also a key contributor to industry standards, serving on the Green Software Foundation’s Community Working Group to promote sustainable software practices and participating in W3C working groups shaping web application development.

His expertise spans:

• Leadership in cloud, generative AI, and developer tools
• Developer engagement, product marketing, and go-to-market strategies
• Community building and developer advocacy with measurable business impact
• Full-stack web development, LLM-powered applications, and prompt engineering
• Public speaking, workshops, blogging, and technical demonstrations
• Organizing large-scale technical events (both virtual and in-person)
• Open-source contributions and personal OSS library maintenance

Maxim’s passion lies in enabling developers, fostering innovation, and shaping the future of software.